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Librarianship Studies & Information Technology - New Logo


Librarianship Studies & Information Technology




LIBRARIANSHIP STUDIES & INFORMATION TECHNOLOGY - NEW LOGO

Librarianship Studies & Information Technology blog has changed its logo and we are thrilled to share it with our readers. A new dynamic brand identity for the world’s most loved librarian blog on Library and Information Science helps make its collections accessible to all the library professionals worldwide.

The new logo features the word “Librarianship Studies” in a large block font, with “& Information Technology” below in small font. It reflects the focus of the blog highlighting that it has got more emphasis on Library and Information Science than on Information Technology.



INSPIRATION FOR THE NEW LOGO

The new logo is inspired by the design philosophy of the new Library of Congress logo¹ which was changed in August 2018. The new Library of Congress logo features the word “library” in a large block font, with “Library of Congress” in orange to the right.


Library of Congress new logo

About the new Library of Congress logo

Graphic designer Paula Scher of the firm Pentagram created the new logo. She has previously designed logos for the Museum of Modern Art, The Public Theater and Microsoft’s Windows 8.

The new look replaces a previous logo, which combined the look of an open book with the American flag — and had the word “library” just once.

Reactions were mixed in the comments section on a post announcing the new logo on the Library of Congress website. “‘Epic.’ ‘Magnificent.’ ‘Colossal,’” wrote a commenter named Finn. “These are a few of the words I could not decide upon to precede the word ‘failure.’” A commenter named Salman Haider disagreed, however, writing, “Great move and beautiful logo, reflecting a more user-centric approach as per the Library’s new strategic plan.”

Scher credits Librarian of Congress Carla Hayden with the idea of emphasizing the word “library,” Quartz writes.

“The goal was to move the library from a remote governmental facility to an accessible cultural organization,” Scher said. “Before I started the process, they were already abandoning the old logo. … Dr. Hayden was anxious to use ‘Library’ instead, because it is more readily understood than an acronym.”

Scher said she wasn’t fazed or surprised by criticism of the new logo.

“I totally stand by this design,” she said. “I have experienced this sort [of] backlash, now rather regularly. Give it time.”¹



ABOUT LIBRARIANSHIP STUDIES & INFORMATION TECHNOLOGY

Librarianship Studies & Information Technology is a blog of Library and Information Science. It is one of the best rewarding and internationally acclaimed blogs for the Libraries, Librarians, Catalogers, Information Scientists, LIS Faculty, and research scholars. Whether you are a student, a researcher, or a working professional, this place is for you, absolutely free forever. The blog aims to provide a world-class education in library and information sciences globally.

Libraries have always been relevant in the process of provision of access to knowledge to the users, especially in the digital era. The purpose of Librarianship Studies & Information Technology is therefore to provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all. Librarianship Studies & Information Technology blog is envisioned as the Britannica, The Huffington Post, Khan Academy, and more closely like the Encyclopedia of Library and Information Sciences; an authoritative source for consultation and reference for any library or information profession related issue and a treasure hub of knowledge on library and information science, which is open and free for all the library professionals worldwide.

Librarianship Studies & Information Technology blog articles are appreciated and referred by reputable corporate bodies such as University of Basel, Switzerland, University of Salamanca, Spain, Institut de l'information scientifique et technique (English: Institute of Scientific and Technical Information), French National Centre for Scientific Research, France, MERLOT - the Multimedia Educational Resource for Learning Online and Teaching, California, United States, Sage Library System, Oregon, United States, American Library Association, Agricultural Information Management Standards (AIMS), Food and Food and Agriculture Organization (FAO) of the United Nations, Italy.

Librarianship Studies & Information Technology blog has been viewed by more than 1.5 million times by LIS professionals. It is visited around 50000 times per month by readers from all over the world. It is followed by more than 20000 people in social media, chiefly being on LinkedIn, Facebook, Twitter, and YouTube.



LIBRARIANSHIP STUDIES & INFORMATION TECHNOLOGY - OLD LOGO

Here is the previous logo used by the Librarianship Studies & Information Technology blog.

Librarianship Studies & Information Technology









SEE ALSO

REFERENCES

1. Los Angeles Times, "Is that the Library Library of Congress, or the Library of Congress?" https://www.latimes.com/books/la-et-jc-loc-logo-20180828-story.html (accessed July 9, 2020).

2. Pentagram, "Library of Congress," https://www.pentagram.com/work/library-of-congress (accessed July 9, 2020).


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